Branding & Identity
Why you really don't need "just a logo"
Many clients approach me requesting “Just” a logo. Unfortunately, a logo is a small piece of the branding puzzle. True branding includes a style guide for everything your business will create – including language and copy, advertising, marketing, social media, television, etc. Some designers offer a $100 “Just a Logo” deal which, truthfully, is a disservice to the client. It’s providing an incomplete solution to an undefined problem. For this reason, I only work with complete branding packages to fully serve the client’s needs.