About Room 118

meet the team

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About Room 118

meet the team

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We build high-performance marketing machines. 

Blending equal parts strategy, creative, and technology, we tune these machines to the needs of high-growth SaaS companies—whether they’re about to launch their app, or they are chasing their series B. Our work includes marketing strategy and consulting, content and creative, thorough brand and messaging development, and even fully outsourced marketing for a “self-driving” approach to marketing. 

We believe that experience, hard work, and masterful execution separate legendary brands from forgotten brands.

Why We're Different

They Make Assets.

We Make Machines.

Most agencies work hard, but they have trouble seeing beyond a campaign—they don’t really know how to use a business’s goals to build a marketing machine capable of delivering on real goals. Why are we different? Because we’ve spent the last two decades running high-growth marketing teams from the inside. We understand how to make the marketing machine that your business needs.

They Diversify.

We Specialize.

Few agencies understand SaaS. They don’t get the market. They don’t measure things like CAC, Customer LTV, and ADS. Plus, many just don’t listen to their clients. When it comes to building a campaign, they’re big on impressions and views but low on leads and might not boost MRR. The team at Room 118 brings years of SaaS marketing experience to brands that want to grow.

 

Their Performance Means Acting.

Our Performance Means Results.

For many agencies the term “performance” is just that—a performance. It’s flashy, theatrical, and loud, but does it create value? For us, performance means high-performance and high-performance means results, from the top of the funnel through customer retention. At Room 118, we don’t build machines to make ourselves more valuable, we do it to make our clients more valuable.


Why We're Different

macro-1452987_1280-sq

They Make Assets.

We Make Machines.

Most agencies work hard, but they have trouble seeing beyond a campaign—they don’t really know how to use a business’s goals to build a marketing machine capable of delivering on real goals. Why are we different? Because we’ve spent the last two decades running high-growth marketing teams from the inside. We understand how to make the marketing machine that your business needs.

puzzle-693870_1280-sq

They Diversify.

We Specialize.

Few agencies understand SaaS. They don’t get the market. They don’t measure things like CAC, Customer LTV, and ADS. Plus, many just don’t listen to their clients. When it comes to building a campaign, they’re big on impressions and views but low on leads and might not boost MRR. The team at Room 118 brings years of SaaS marketing experience to brands that want to grow.

car-2275763_1280-sq

Their Performance Means Acting.

Our Performance Means Results.

For many agencies the term “performance” is just that—a performance. It’s flashy, theatrical, and loud, but does it create value? For us, performance means high-performance and high-performance means results, from the top of the funnel through customer retention. At Room 118, we don’t build machines to make ourselves more valuable, we do it to make our clients more valuable.

macro-1452987_1280-sq

They Make Assets.

We Make Machines.

Most agencies work hard, but they have trouble seeing beyond a campaign—they don’t really know how to use a business’s goals to build a marketing machine capable of delivering on real goals. Why are we different? Because we’ve spent the last two decades running high-growth marketing teams from the inside. We understand how to make the marketing machine that your business needs.

puzzle-693870_1280-sq

They Diversify.

We Specialize.

Few agencies understand SaaS. They don’t get the market. They don’t measure things like CAC, Customer LTV, and ADS. Plus, many just don’t listen to their clients. When it comes to building a campaign, they’re big on impressions and views but low on leads and might not boost MRR. The team at Room 118 brings years of SaaS marketing experience to brands that want to grow.

car-2275763_1280-sq

Their Performance Means Acting.

Our Performance Means Results.

For many agencies the term “performance” is just that—a performance. It’s flashy, theatrical, and loud, but does it create value? For us, performance means high-performance and high-performance means results, from the top of the funnel through customer retention. At Room 118, we don’t build machines to make ourselves more valuable, we do it to make our clients more valuable.

Our Leadership

Justin

managing partner strategy lead

Occasionally Justin steps away from spreadsheets long enough to ring some steel with one of his trusty 1911s. But for the most part you’ll find him building the kind of detailed marketing strategies that have pushed big-ticket Telecom and SaaS brands to success over the last 20-odd years. His spirit brand is Sig Sauer. His spirit “spirit” is Bulleit Bourbon.

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Sexy Spreadsheets

Casey

partner creative strategy lead

Casey has over 6 months of non-relevant experience slinging Frosties at Wendy’s and about 10 years’ relevant experience busting out clever words and guiding creative and brand decisions for companies big and small. He’s our resident smart-alec, word nerd, and taco expert. He cooks, cleans, and loves a good bike ride (form an orderly queue, ladies). His spirit brand is Toyota.

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Words & Brand

Our Leadership

Justin

managing partner strategy lead

Occasionally Justin steps away from spreadsheets long enough to ring some steel with one of his trusty 1911s. But for the most part you’ll find him building the kind of detailed marketing strategies that have pushed big-ticket Telecom and SaaS brands to success over the last 20-odd years. His spirit brand is Sig Sauer. His spirit “spirit” is Bulleit Bourbon.

Sexy Spreadsheets

Casey

partner creative strategy lead

Casey has over 6 months of non-relevant experience slinging Frosties at Wendy’s and about 10 years’ relevant experience busting out clever words and guiding creative and brand decisions for companies big and small. He’s our resident smart-alec, word nerd, and taco expert. He cooks, cleans, and loves a good bike ride (form an orderly queue, ladies). His spirit brand is Toyota.

Words & Brand

Book Room 118

Ready to build your marketing machine?
Book a consultation.

Book Room 118

Ready to build your marketing machine?
Book a consultation.

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